Top Benefits of Using a Shopify Wishlist App in Your Store

 Are you an ecommerce business owner? Do you want to increase customer adoption rates and sales? One effective way to accomplish these objectives is opting a Shopify wishlist app. Whether you are a new business owner or trying to improve your existing Shopify site, a wishlist app can provide significant benefits which will improve your consumers buying experiences. Let’s look at the main advantages of employing a wishlist app in your Shopify business, as well as three essential features for each one. 

Improved Customer Experience

A strong customer experience is important to collect real customers and develop long term partnerships. A Shopify wishlist app allows customers to save their favourite products for and allows them the opportunity to return when it is convenient for them. 

Key Features:

• People can save their favourite products and revisit later without losing track of them. 
• Even first time users can easily manage their wishlists because it has a simple and intuitive design. 
• Allows customers to create and organize multiple wishlists for different occasions or needs, enhancing personalization.

Increased Adoption Rates

Adoption rates are important for the growth of eCommerce stores. The Shopify wishlist app helps to increase adoption rates in different methods. It shows they are interested in those items when a customer adds products to their wishlist. The app can send reminders which prompt them to come back and purchase the items they have saved.

Key Features:

• Sends automatic emails to remind customers of their saved items and encourage them to return and purchase.
• Alerts customers when products on their wishlist are low in stock or on sale, creating urgency to act.
• Provides an easy pathway for wishlist and checkout page which reduces friction in the buying process.

Increases Customer Retention

Customer retention is far more cost effective than constantly obtaining new consumers. If you use a Shopify wishlist app, you can create a tool which encourages repeat visits and continuing interaction. Customers can add things to their wishlist and return to the page whenever they want to buy.

Key Features:

• Customers can access their saved items across multiple devices and make sure of a consistent experience every time they return.
• Suggests products similar to the ones in the wishlist which encourages customers to explore additional items which match their interests.
• This option allows customers to share wishlists to others and promotes social interaction which makes further visits.

Improved Insight into Customer Preferences

If you track which products are frequently added to wishlists, you can find the popular items which need promotion, or even which might need to be discounted to create interest.

Key Features:

• Offers detailed reports on wishlist activity, allowing you to track trends and identify popular products.
• Monitor the products which are frequently saved and help you find customers preferences. 
• Helps you find out the popular products or items which are not selling well depending on wishlist data.

Improves Social Sharing and Referral Marketing 

A Shopify wishlist app has social sharing features which allow customers to share their saved items on social media platforms. This option creates natural marketing opportunities and brings huge customers to your store.

Key Features:

• Customers can share their wishlists or particular items on social networking channels which increases referral marketing. 
• Referral program links encourage customers to share their wishlists and goods with their social circle. 
• Customers can share their full wishlist to their friends and family members through email or direct links. 

Reduced Cart Abandonment

The main problem every eCommerce store faces is Cart abandonment. Shoppers add items to their cart but leave before completing the purchase. If you help customers to monitor products they have shown interest in even if they don’t purchase immediately, you can overcome this problem. 

Key Features:

• Sends clients reminders about their saved items, encouraging them to return and complete their purchase. 
• Syncs wishlists with the shopping cart so customers can easily transfer saved items to their cart whenever they want to buy.
• Sends notifications or offers discounts for wishlist items, incentivizing customers to return and complete the purchase.

 Seamless Shopping Experience Across Devices

Customers today expect a seamless shopping experience, whether they are browsing on a laptop, tablet, or mobile phone. A Shopify wishlist app ensures that your customers can access their saved items across multiple devices. Whether they add products to their wishlist while shopping on their phone at work or on their laptop at home, they’ll be able to easily access and purchase their saved items at any time from any device.

Key Features:

• Automatically syncs customers’ wishlists across devices so they can access saved items anywhere.
• Provides a fully optimized mobile experience, ensuring customers can easily manage their wishlists on their smartphones.
• Stores wishlists in the cloud, ensuring customers’ saved products are available whenever they sign in from a different device.

Increased Average Order Value

A Shopify wishlist app can contribute to an increase in your store’s average order value (AOV). As customers add items to their wishlists, you can offer them personalized recommendations based on their saved items.

Key Features:

• Suggests related products based on the items added to a customer’s wishlist to encourage larger purchases.
• Offers discounts for customers who purchase items from their wishlist in bundles, increasing AOV.
• Provides special promotions like a percentage off or free shipping for customers who purchase from their wishlist, encouraging them to buy more.

Final Thoughts 

Using Shopify wishlist app can significantly enhance the shopping experience for your customers while offering numerous benefits for your business. From improved conversion rates and customer retention to increased sales and a better understanding of your customer’s preferences, a wishlist app provides tangible value that can take your Shopify store to the next level. Investing in a wishlist app is a smart move for any store owner looking to stay competitive and provide a superior customer experience.

Resource: https://blog.zamstudios.com/main-advantages-of-using-a-shopify-wishlist-app-for-your-store/